Whether you are a housing corporation wanting to communicate more effectively with their residents, a municipality wanting to collect taxes more effectively or a company wanting to influence customer behaviour, nudging is a strong addition to reward and punishment. Research into behavioral science gives us more and more effective ways to do this. But how to proceed? Using our nudging approach:
We have been operating at the intersection of psychology and marketing for over 16 years. With our in-depth knowledge of behavior we bring new insights and creative solutions in the form of nudges.
We use a design thinking approach; we analyze the situation step by step, always with those involved, to develop and implement successful nudges: discover, design, deliver.
We are involved and provide executing power to actually implement and adjust nudges. Always with a sharp eye on results.
our nudging approch - step by step
- project goals: stakeholder consultation
- field research: current behaviour analysis
- conclusions: opportunities, business case
- inspiration from som nudging 'library'
- development of primary nudging ideas
- nudge creation and nudge prototyping
- target group and expert consultation
- base case current situation
- implement nudge(s) in pilot
- measure and adjust nudge(s)
- internal organisation roll out
why our nudging approach works
- new insights in behavior
- scientific based approach
- practical applicability
- design thinking approach
- input from the target group
- creative solutions that work
- involved in every step
- outside-in thinking
- network of nudging professionals
our nudging services
introduction to nudging
An introduction to nudging. What is it? How does it work? In which situations are nudges effective? This introduction is especially suited for team leaders and managers. With many examples of successful cases.
workshop nudging
In an interactive half day workshop we offer a nudging approach which enables you to ultimately develop nudges yourself - ideal for those who are influencing behavior on a daily basis.
full nudging approach
som nudging helps your organization develop nudges - based on analysis, behavioral knowledge and understanding of nudging. Measuring, evaluating and adjusting is also part of the sum nudging approach.
what our clients say about our work
discover exactly how nudging works
Read our most read blogpost of 2017 and 2018. The ultimate article about nudging!
Nudging: influencing subconscious behavior
What's nudging? Nudging is gently pushing someone in the right direction by making the right option more attractive, without limiting someone's freedom of choice.The goal is to slightly adjust peoples behavior regarding subconscious choices.
Working at a housing corporation? Then read about what nudging can do for your organisation.
Nudging for housing corporations
Housing corporations are dealing with large groups of customers, and influencing the behavior of these customers. Adjusting behavior in practice is mainly 'playing police officer'. That is why nudging is so powerful for housing corporations: it is a positive instrument!
Working at a municipality? Then read our blogpost about nudging at the municipality of Boxmeer.
Nudging Municipality of Boxmeer
We have been helping the municipality of Boxmeer to embrace and apply nudging. The rise of nudging in both commercial companies and governments triggered the municipal secretary to explore the application of nudging in the municipality of Boxmeer. This as a good addition to the well-known set of incentives and penalties.
Curious about the origins of nudging? Read our blogpost about the Nobel prize winning founder of nudging.
Richard Thaler: from Nudge to Nobel Prize
In October 2017, Richard Thaler was awarded the Nobel Prize in Economics for his contribution to the bridging between Economics and Psychology. But what exactly is this contribution? In this blog post we discuss what he has achieved and why he deserves the Nobel Prize.