DirectLife is one of the incubator ventures that Phillips is currently introducing into the market. After som fully designed their homepage according to the som Sex and the City principles, Phillips hired a Canicas interim manager to incorporate these principles everywhere on the website including the parts you can only reach when you log in, and their web shop. This interim manager led the online marketing team, with a focus on the US market, of DirectLife, for a time span of 15 months.

Focus points

  • Develop and translate PA principles to the website and the web shop
  • Sharpen proposition and their web shop
  • Improve website and the logged in part
  • Hire external (web) parties for realization
  • Coach external parties
  • Cooperate with internal and external communication teams