Improving online conversion

Canicas improved the conversion rate of the most crucial online sales forms.

The challenge

Nuon had the feeling that the online conversion rates of their landing pages could be improved. In line with what we often see, a lot of attention and resources were spend on getting new visitors on the website but once these people arrived on the website they did not receive the attention they deserved.

Canicas introduced the following construction: when people click on the AdWords ad they will be redirected to a fully conversion optimized landing page (hosted by Canicas, outside Nuon’s infrastructure). These landing pages are monitored constantly and adjusted when necessary, sometimes even within the hour. Because of the fact that these pages are hosted outside Nuon’s infrastructure we are not constricted to Nuon’s house style and the slow reaction speed from corporate ICT teams. This way we can quickly respond towards unexpected events and we were able to realize a 48% to 320% higher conversion rate for energy products and value added services.


Conversion rates for added values improved between 48% and 108%.

The conversion rates for the most important funnel improved by 320%!