Some agencies deliver customer insights, the better agencies challenge you as well whereas others mainly focus on optimization. som firmly believes in a combination of all three:

Deep dive into the online customer insights and propositions: everything you need to (re)gain your customers.

Challenge your current activities, and actively looking for improvements.

Optimize and carry out the improvements or assist the organisation with this – always with a sharp eye on conversion.


customer insights

Deep dive into online customer insights and propositions: everything you need to (re)gain your customers, and connect them to your organisation.



We challenge your current activities and actively search for improvements – not only for your marketing, but also for your propositions.



We optimize and carry out the improvements ourselves or assist the organisation – always with a sharp eye on conversion.

what does som digital do?

  • Transform strategy into actions
  • Digital Marketing approach
  • Transition to online sales
  • From target audience to customer profile
  • Develop (digital) customer journey
  • Satisfied customers, more sales
smart online marketing
  • Intuitive and persuasive content
  • Converting landing pages
  • Optimizing sales funnels

our services

make strategy concrete

Is your strategy ready, but having difficulties with the marketing plan? Som helps with creating an executional MarCom roadmap.

from target audience to customer profile

Decided on a target audience, but you want to start with customer profiles? Som assists with developing customer profiles to really start with personalisation.

persuasive content

Are your copywriters having difficulties with creating converting content? Som helps with creating persuasive content based on well-known models such as MBTI, Cialdini, Fogg and Nudging.

digital marketing

You want to start or improve your digital marketing, but don’t know where to start? Som helps your organisation with the development and execution of a digital marketing plan.

develop customer journeys

Are your customers only purchasing once in a lifetime? Mapping out customer journeys helps to retain customers due to the excellent customer service.

landingpages that convert

Your online campaigns are state of the art and the number of visitors on your website are out of this world! However, your landing pages are not converting? Som will transform your landing page into an well oiled path towards conversion.

online sales

Your offline sales channel works perfectly and you want to take the leap towards online sales? Som helps you with the transition from online sales to a real digital store.

happy customers, more sales

The ultimate happy business is happy customers that keep buying, right? Som can help you gain loyal, happy and thus returning customers.

more sales through your funnel

Is your sales funnel, sales channel, 3, or 6 steps towards conversion not working optimal? Som helps you to increase the conversion rate.

    every now and then we will surprise you with smart online marketing tips & tricks