Online marketing with 100% effect and 0% customer irritation. That’s your dream, right? We believe that this is possible, or at least that we can get close to this dream, by developing the best online marketing there is: smart online marketing. By transforming obstacle courses to slides! We have been helping Finance, Energy, Publishing and Leasing companies for over 16 years to reach this goal, both in B2C and B2B markets.

Welcome to som

what smart online marketing can do for you

  • transform strategy into actions
  • digital marketing approach
  • transition towards online sales
  • from target audience to customer profile
  • develop (digital) customer journey
  • from satisfied customers to more sales
  • intuitive and persuasive content
  • improve landing page conversion
  • optimize online sales funnel

what our customers say about us


how som tackles challenges

Our smart online marketing approach consists of three parts:

  • Know your customers and their needs (customer insights)
  • Continuously challenge your current activities (challenge)
  • Implement improvements (optimize)

Smart online marketing is to create a whole greater than the sum of these parts. That’s our specialism, we are curious, analytical and thorough. And we like to share that with you!

Read our complete approach.


SOM MBTI Scan logo

Are you eager to find out what your color is in our som mbti model?

Why is it important?

  • insight in your behavior
  • more effective in your behavior
  • persuade others more successfully

mbti counter widget people found out before you!

Which tree do you prefer?

What does your holiday suitcase look like?

Do you take decisions with your head or your heart?

Thank you kindly for taking part in our som mbti scan.
You have a clear preference for a color in our model.

Simply fill in your details below and find out what your color is

I want to learn more through som's smart emails.

You are the methodological/blue type

methodisch blauw

What does this mean?

You are the type that plans well and proceeds carefully, to avoid making mistakes. You follow the rules and do not appreciate unexpected outcomes. For you, a website should be structured and presented in an orderly fashion. With facts, instead of opinions or surprises.

So what now?

You can do a lot with this information! Not only in your private life, but also with regards to your business.
Do you want to know how you can unlock this potential? Feel free to contact Hans Drenth on
020-6353232.

You are the spontaneous/yellow type

methodisch blauw

What does this mean?

You just want to enjoy life. You are impulsive, flexible, innovative and tolerant. You live life in whichever way it presents itself to you. Also, you are easily bored, and you don't appreciate extended theories or generalization. For you, a website should directly address you, and give you practical tips regarding things you want to know at that point in time. This doesn't have to be in an orderly fashion, and you appreciate simplified visual clarification.

So what now?

You can do a lot with this information! Not only in your private life, but also with regards to your business.
Do you want to know how you can unlock this potential? Feel free to contact Hans Drenth on
020-6353232.

You are the humanistic/green type

methodisch blauw

What does this mean?

Living in harmony in an ethical world has your priority. You want everyone in your environment to feel good and get along. You truly are a 'people person' constantly looking for other's opinions, especially when facing difficult choices.

So what now?

You can do a lot with this information! Not only in your private life, but also with regards to your business.
Do you want to know how you can unlock this potential? Feel free to contact Hans Drenth on
020-6353232.

You are the competitive/red type

methodisch blauw

What does this mean?

You are the most competitive of all types. You are pragmatic, autonomous, theoretical and analytical, but also impatient and always looking for the most effective solutions. You prefer to skip the small talk and get straight down to business.

So what now?

You can do a lot with this information! Not only in your private life, but also with regards to your business.
Do you want to know how you can unlock this potential? Feel free to contact Hans Drenth on
020-6353232.

smart tools

We believe that personalisation shouldn’t be (completely) left to robots, but done by marketers who trust their own vision, knowledge of the market and target audience. In the Netherlands som is a leader in developing and implementing Persuasion Management. The approach in which the average customer does not exist and where each different ‘persona’ is persuaded in the way that is most suitable for their characteristics. Currently companies often only use personalization on their website. We take it a step further. We believe that personalization must be based on knowledge of the target audience. We use the models below to gain relevant insights about your target audience and increase the effect on their behaviour.

MBTI | Keirsey

Just like everybody is either right – or left handed, everybody has inborn preferences and characteristics. These inborn traits determine roughly half a person’s behaviour. Therefore, it is crucial in marketing to appeal to these traits, so that people feel happy and comfortable in the sales process. Read more

BJ Fogg behavior model

The Fogg behaviour model teaches us that three elements must be correct at the same time to persuade someone: Motivation, Ability and Trigger. When you don’t get the desired behaviour from visitors that means that at least one of these three is not done correctly. Read more

Nudging | Thaler & Sunstein

Nudging is a gentle push in the desired direction by making the desired behaviour attractive – without limiting people in their freedom. The goal is (slightly) changing subconscious behaviour. Works extremely well online! Read more

from our blog

Digital transformation in B2B is lagging behind

Going through a customer journey within an online project luckily often leads to a better (digital) customer journey.



    at irregular times (max 4x p/yr) we will surprise you with smart online marketing tips & tricks